A Pitch Deck is an action-oriented presentation file that gives your audience a quick overview of your ideas, products, or services.
The word "Pitch" refers to a sales-oriented communication style. And the word "Deck" means presentation slides usually created by tools like PowerPoint or similar software. But instead of talking about yourself, you’ll present the information from your audience’s perspective.
Now, pitch decks are not new. Some call them sales presentations or investor presentations. But they are becoming more popular now because of the investment industry.
You see, private and institutional investors are busy and get a lot of requests for their time and money. They don’t have time to read long-winded business plans or to meet every person with a new business idea. They need to see a file with quick facts to determine if any business is worth their time and money.
That's why the investment industry developed a simple and compact presentation framework of the important details they need to know.
Most project, sales, or business leaders who need more leads, sales, or financing use variations of this presentation framework.
What to Include in a Pitch Deck?
The Pitch Deck framework is similar to a business or project plan. The framework helps you present any idea, product, or service in a logical order that is meaningful to your audience.
Part One: Define Market Need
Help your audience understand what problem you can solve for them and how you propose to solve it. Your objective here is to help your audience self-identify if what you have is relevant to their needs.
Establish credibility and prove you can get the job done.
Instead of wasting time wondering what to write or share with your audience, you’ll focus on answering the most common questions and objections they have before they even ask.
Pitch Deck Business Model Slide
Business Model: How to explain the financial feasibility and viability of your ideas or solutions
What to Include: 8 Factors that impact what you include on your business model slide
Teams / About Us: How to build more credibility by explaining your team structure and dynamics
Part Three: The Ask
Before you ask people to join you on your project or business journey, you need to let them know where you are going. This is where you share your goals and invite your audience to take the next step.
Pitch Deck Goals & Financial Projections Slide
Goals: How to share your project, solutions or company goals with your audience
Pitch Deck Call To Action Slide
Call to Action: How to guide your audience to take the next steps
This video series is presented for informational purposes and is not a substitute for business, legal, or financial advice. Please consult a local financial advisor and legal counsel familiar with your business jurisdiction before finalizing your business model and revenue streams or collecting funds from clients or investors.
Pitch Decks are living documents that need ongoing attention. Your goal is to create your first draft. Once you have your first draft, you'll find it easier to get feedback and pinpoint gaps that need attention.
How To Get Your Pitch Deck Done Fast
Pitch Decks are living documents. Your objective is to prepare your first draft so you can ask others for guidance and feedback.
Get Started!
Watch the training videos and start filling out your draft slides as you go. You can always fine-tune and reshuffle the slide order later.
